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Through my role overseeing Q4A’s marketing and brand strategy, I’ve been lucky to spend a lot of time working in Calgary.
As a firm with a national reach, it became clear early on that the best path to achieving our goals, breaking down internal silos, and unifying the firm was to spend time in-person at our studios. 7 or 8 trips to Alberta later, the schedules and goals for these business trips are always different, but one thing remains the same: they’re always very ambitious. Each trip is a balance of meetings, lots of work and most important, a chance to spend time with colleagues/friends and building connections with people I don’t normally see face-to-face. That ‘down’ time, the lunches, dinners, walks, is how we’ve come together to be one studio with aligned goals and support, despite working from different cities day-to-day.
My recent trips, however, have been unique ones! I had the chance to be part of a new chapter for our Calgary practice, joining Cheryle Wong and Chris Tritter to announce in-person to the team there a big change: moving to a new studio space! This presentation was later given to our entire team in a huddle and announced publicly at the end of the year for our clients and friends of the firm.
Our new Calgary studio is in a red-brick industrial heritage building, dating from the early 1900s, originally used by Canadian Pacific Railway. The complex has been totally renovated as a groundbreaking adaptive-reuse innovation and creative hub, placing our office in the centre of Calgary’s art and design community, in Inglewood / Ramsay.
It's a gorgeous space in a vibrant neighbourhood. I know firsthand the care and thought that went into selecting Q4A Calgary’s new home, and the positive strategic impact this new location will have on business development, growth and best serving our existing clients and team.
Congrats to all, it's a special time for the firm! The transformation from the first time I saw the studio in November, as an empty space to it now, as a fully furnished and vibrant studio with our staff (and plants) all there is remarkable. It really feels like a creative launchpad.
Working from the old office in November and returning to the new studio in December showed me one thing very clearly: the collaboration, creativity, friendliness and welcoming nature of our Alberta studio is the same, if not stronger than it was before. This was incredibly important to foster and keep in a new environment and at the forefront when selecting the new space. It’s an inspiring new chapter.
After 10 years in Sunridge, our new community in Inglewood / Ramsay places Q4A in two of Calgary's most vibrant, artistic and historically rich neighborhoods, just southeast of the downtown core. The last visit, I walked from the studio to where I was staying in East Village, and it was less than 30minutes on foot.
As Calgary’s oldest neighborhood, officially established in 1875, the areas that developed around Atlantic Avenue (now 9th Avenue SE), have remained culturally relevant and home to what became the city’s first main street.
Please visit, explore, meet us and see our new studio! 1206 20 Ave SE. Office 29. Calgary, AB. T2G 1M8.